Packaging Design is the Cheapest Form of Advertising
Why is that so?
That is because you only have to invest in it once, only one time. Once you get the an attractive packaging design for your product, it will become your most powerful advertising tool.
Because your product packaging design is what they see first – before they even know what’s inside the packaging. First impression counts. If they are attracted, they will pick it up and when they pick it up, there is higher chances they will buy. Therefore, poor packaging design is not only bad for your brand reputation but also bad for your sales.
In a newly-released study by Dotcom Distribution, 40% of online shoppers said they would be somewhat more likely or much more likely to purchase from a retailer that offers premium packaging.
Additionally, 44% to shoppers agreed that if upon purchase they were not sure they would keep their purchase, attractive packaging could push them over the edge and confirm that is was in fact worth the price.
Truly, the subtle power of an attractive packaging cannot be denied.